Unleash your inner dork

in Business strategy

Unleash_your_inner_dork

I have a confession: Contrary to outward appearances I am really a dork. In fact, I’m bursting with strong inner dorkiness. My dork quotient is greater than Einstein’s IQ. But like most of us, I’ve spent most of my life squashing and stuffing my inner dork inside so that I appear normal, and well, socially acceptable.

Sure, those who know me will see my inner dork burst out in the form of uncontrollable puns. Puns that seem to come out of nowhere. They really do and I cannot stop them. Often, I don’t utter them publicly, but they’re there. A constant stream of them tormenting my inner ID. Until now. You see, I’m beginning to think of my inner dork as a strength and think you should too. We all have one. I’d argue that those who present a stoic, crisp proper presence at all times are compensating for something. We try to counter our insecurities.

Ever notice how those who act self righteous often aren’t? Reality finds it way out.Your inner dork gives you personality. Authenticity. Humility. Face it, being dorky is not exactly your ticket to uber cooldom. It’s not going to get you to the cover of People. Yet. But it could make your life more enjoyable. And you happier.Embrace your inner dork. Let it out. I think you’ll find yourself thinking more clearly. More creatively. More freely. I think you’ll feel less stressed. Go ahead and try it. Have a dork release party where you open the doors and let it flow. It’ll release the grip that’s holding you back from achieving your real potential.

Putting on airs. remaining completely stoic, under control and rigid takes a lot of energy. Energy that can be put to more productive use growing your business or career. Energy that could be spent nurturing relationships with those around you. Relationships that turn into customers that turn into raving fans that turn into more customers. Being. Happy. Not. Normal. What is normal anyway? Who has the right definittion of normal?

When you can let down your guard, something truly amazing happens: people start feeling a connection. Don’t you find it refreshing when people drop the pretense and show they’re human? That they’re interested in more than a quick buck. Aren’t those the people you want to do business with?

Go ahead, be a dork once in awhile. That might be the ticket to standing out from your competition and winning.

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