Free Foto Friday – Balance

December 4, 2009

Happy Friday once again. Take time to celebrate everything you’ve accomplished this week. Think about the new content you’ve created to help you customers. Or simply how you’ve helped them or even those who are not your customers. Nothing is more powerful for building your brand than creating the positive experiences that cause people to [...]

Read the full article →

Sometimes it’s best to think last.

December 2, 2009

Do you think too much? Have you every tried not to think? To just do? Both Yoda and Nike were on to something when they told us to “Try not, do” and “Just do it”. While said more than 20 years ago, it’s just as relevant today. There are times when you should think before [...]

Read the full article →

Free Foto Friday – Lotsa luck

November 27, 2009

Happy day after Thanksgiving for those in the U.S. It’s black Friday – the day retailers count on either making or breaking their year. The day the crowds race to grab the best deals. But in light of the current economy, will the crowds be there?
Today’s free image is all about taking risk and getting [...]

Read the full article →

Why it’s hard to create a simple brand strategy.

November 24, 2009

The simpler you make your brand strategy, the easier to remember and share and live. The rub is that creating a powerfully simple brand strategy can be amazingly difficult. You’ll likely spend hours debating, brainstorming, defending, thinking and tweaking it before it’s right. It’s easy to fill pages with line after line of complex jargon. [...]

Read the full article →

Free Foto Friday – Crossing the Chasm

November 21, 2009

We’re back at Free Foto Friday with an image that’s all about making connections, getting to the other side, crossing the chasm, or even lurking beneath. The meaning is up to you so grab the link and incorporate it into your content!
Grab today’s image and start adding some visual oomph to your content. All you [...]

Read the full article →

A to Z: 26 people who rock in 2009

November 18, 2009

Before blogs, I was a voracious consumer of magazines and books. Now I can’t read fast enough to absorb and apply all the great thinking out there. That said, here’s my list, A to Z of 26 people who rock in 2009. It wasn’t easy. As you might expect, some letters were more competitive than [...]

Read the full article →

Free Foto Friday – Heavy Lifting

November 13, 2009

I am always amazed at how fast Friday comes. On Monday, I think about how much needs to be done and what a week it’s going to be. Then whoosh, here we are at Free Foto Friday. Perhaps it’s because I love what I do – building brand strategies and useful content, but each day [...]

Read the full article →

Why you need SEO School

November 9, 2009

After reading about SEO for the past couple of years, I finally picked up SEO School from Naomi Dunford at Ittybiz. Now I know this has been out for awhile and I’m late to the game, but I just had to write about it because it is such an incredible resource. Although I had already [...]

Read the full article →

Does your brand make you profitable?

November 8, 2009

You brand to be profitable. You brand so you don’t have to compete solely on price. It gives you something else to talk about. Unless you’re Wal Mart, it’s tough to lead on price – pretty easy for someone to undercut your position. Wal Mart certainly will. You better to compete on value. Customers will [...]

Read the full article →

Free Foto Friday – Tread Lightly

November 6, 2009

Part of creating engaging content is adding visual punch to your articles. Whether literal or conceptual, a photo draws the eye and makes people take a second look. Ideally it makes your key point stronger rather than just being irrelevant eye candy.
Remember that at least with advertising, the best images and headlines do not make [...]

Read the full article →

← Previous Entries

Next Entries →