I’m a brand.
So how could I be bland?
You want hype?
That’s not my type.
With all my might
I’ll fight that hype.
I’m unique.
Just not a boutique.
You see I’m big,
and that’s my gig.
I’m a corporation you know.
That’s just the way to go.
Because I’m a brand.
I am, I am. Yes, I really am.
We spend a lot of money,
telling you we’re sweet as honey.
We tell you that we’re really smart,
and you’ll find us a the mart.
That’s what it takes,
for heaven’s sake.
To be a big corporate brand,
that’s never bland.
You really know,
that’s the way to go.
You’ll buy my brand,
because I have you in my hand.
But please don’t feel blue,
because that’s not necessarily true.
But when you’re small
It’s hard to compete at the mall
So you have to zig,
when you’re not so big.
Which takes some focus.
Not some hocus pocus.
And when you don’t have a lot of money,
you may have to rely on sonny.
So you help him learn to say,
how to keep the big guns at bay.
By telling the truth,
and presenting proof.
Why you’re really cool,
and not just a tool.
And with that,
you can meet the big brands at the mat.
You’ll find your loyal tribe,
without having to give out any bribes.
You’ll create tons of value,
and kick the big brands into the bayou.
I hope you clearly see,
that small brands can find their own blue sea.
