Branding is not an option – Free ebook

November 2, 2009

There’s a lot of hype about brands and branding. Much of it is just that. Hype. Let’s cut the hype and look at the reasons why every business needs to build their brand. Because a brand is not something nice to have after you do everything else. It’s an integral part of building a successful [...]

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Free Foto Friday – Just Add Water

October 29, 2009

Perhaps because I graduated from the University of Oregon – but I’ve always liked the traditional rubber ducky. Use Just Add Water to illustrate water shortage, water issues, green living concepts or a how to on installing pedestal sinks or fixing leaky plumbing. Whatever the case, think conceptually and add some zing to your content [...]

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Why success lies beyond the spreadsheet

October 26, 2009

Spreadsheets may be the greatest tool since sliced bread for the finance wizards, but sometimes they’re totally useless. What looks black and white on a spreadsheet – achieving the economies of scale so often touted in mergers and acquisitions by streamlining costs and eliminating variations across the new company – usually doesn’t result in profitable [...]

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Kicking off Free Foto Friday

October 23, 2009

It’s been proven that adding images to your content increases engagement. People respond to visuals. It makes your text more inviting because it’s more interesting. It also helps make it stand out in a see of words. You use images to break up long blocks of text and add emphasis and context to what you’re [...]

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Content is useless without this one thing.

October 11, 2009

Content in and of itself is useless. Spend five minutes searching online and you get pages and pages of content. Much of what you get is useless. It’s not what you you’re looking for. Sometimes not even close. So you spend more time refining your search hoping to get the content that solves your problems. [...]

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Is your company fit for the future?

October 6, 2009

In Gary Hamel’s The Future of Management, he lays out the case for why we may have done as much as we can with management as we know it – which currently uses principles that have been around for over 100 years. And suggests that we now work on what management of the future looks [...]

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Are you losing your value?

September 28, 2009

A key concept that helps you know whether you’re leaving money on the table, are the concepts of value capture and value creation.
Each of us creates value everyday. The contributions you make – the work you do – helps you either increase sales, grow profits or get things done more efficiently. As an entrepreneur, if [...]

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The secret to absolutely destroying your competition and dominating your market.

September 17, 2009

In the flat world business is hyper competitive. If you’re #1 or #2 you can’t rest on your laurels for long. There’s always someone gunning for you.
So what’s the secret to staying on top? Here’s my recipe for total market domination:

Create stuff that your customers will love – not like. Love. Stuff they’ll be passionate [...]

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What’s better than free

September 13, 2009

Kevin Kelly released a manifesto on things that are better than free – eight ‘generatives’ that cannot be copied, one of which is findability. I’m not talking about being found when you’re lost in the wilderness but being found among the millions of other people clamoring for attention from companies, customers, media and even friends.

[...]

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Why hiring a designer is like a box of chocolates

September 9, 2009

Unlike products you buy off the shelf, hiring a designer to develop your brand comes with many unknowns. Sure, you can look at their past work to evaluate style, fit and experience, but until you work with them, you’re never certain of what you’re going to get.
That’s part of the fun, but also part of [...]

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